Presented by Blockfest Africa
Monica: The Money Story
Are you skillful?
Monica has a story to tell. About money, about payments, about moving value across borders. We are not telling it for you. We are handing it to the creators, because knowing the story is not the point. Telling it well is.
- Total reward pool
₦5,000,000
Weekly prizes plus a final leaderboard.
- Runs
14 September – 17 October 2026
33 days, 4 stages.
- Publish on
- X
- TikTok
Post once, or on all three for more points.
- Headline sponsor
How it works
A new brief every Monday, your own take on it, published on your own account. Repeat for four weeks.
- 1
Join
Register once with your handles. You get the Creator Pack: brand assets, product facts, the claims you may and may not make, hashtags and handles.
- 2
Take the challenge
A new brief drops each Monday. How you answer it is yours: a thread, a reel, a skit, a carousel, an explainer, a street interview, an animation.
- 3
Publish and submit
Post it on your own account, then submit the link. Post the same piece on more than one platform and it still counts as one entry, worth more points.
- 4
Earn and climb
Approved entries score. Bonuses go to work that is genuinely good, gets featured, or brings another creator in. The leaderboard moves as entries are approved, and weekly winners are announced every Saturday.
Four skills, tested
The ranking is not a view count. Entries are weighed on all four, which is how a smaller account with a better idea beats a bigger one without.
Storytelling
Turning an everyday money problem into something people want to talk about.
Creativity
Making someone stop scrolling, in whatever format suits the idea.
Education
Making something complicated easy to understand.
Influence
Introducing a product without it landing as an advertisement.
The 33-day journey
Four stages, each with its own question. The briefs get harder and the creative freedom gets wider.
Stage 1
Days 1 to 7
The Discovery
Who is Monica?
Introduce Monica to your audience and make the brand understandable.
- Education
- Storytelling
Stage 2
Days 8 to 14
The Problem
Why is money still this complicated?
Tell real or relatable stories about financial friction: the fees, the waiting, the rates.
- Storytelling
- Creativity
Stage 3
Days 15 to 21
The Solution
There's a better way.
Explore stablecoins, digital finance and what Monica is actually building.
- Education
- Influence
Stage 4
Days 22 to 33
The Money Story
Tell Monica's story your way.
Maximum creative freedom, and your strongest single piece of work.
- Storytelling
- Creativity
- Education
- Influence
Leaderboard
First standings: Saturday 19 September
The leaderboard moves as entries are approved. Weekly winners are announced every Saturday. Weekly winners are announced on Sundays.
₦5,000,000, and how it splits
Weekly prizes keep the campaign worth entering in week three. The final leaderboard rewards the whole run.
Every week
₦1,600,000
- Creator of the Week
- ₦300,000 x4
- Community Favourite
- ₦100,000 x4
A different creator each week. Nobody wins it twice.
Shortlisted by Blockfest, informed by a public vote.
Final leaderboard
₦3,400,000
- 1st
- ₦1,500,000
- 2nd
- ₦800,000
- 3rd
- ₦500,000
- 4th
- ₦300,000
- 5th
- ₦300,000
How points add up
One approved entry earns 100. Publish the same piece on more than one platform and it stays a single entry, worth more.
100
1 platform
200
2 platforms
300
3 platforms
Bonus points go to standout work, featured entries, collaborations and creators you bring in. The full breakdown is in the campaign rules.
Questions
Anything else is covered by the campaign rules.
Are you skillful?
33 days, one story, told by the community. Register once and the first brief is waiting.