Presented by Blockfest Africa
Monica: The Money Story
Are you skillful?
Already registered? Open your page to see this week's challenge and send your entry.
12 days left
- Total reward pool
₦5,000,000
Weekly prizes plus a final leaderboard.
- Publish on
- X
- TikTok
Post on one, two or all three platforms. More platforms, more points.
- Headline sponsor
Money has a story.
A story about how we earn it, move it, send it, receive it, spend it, and sometimes struggle to get it where it needs to go. Monica has a story too. But this time, we're not telling you the story. You are.
For the next five weeks, creators will take on weekly challenges designed to test four skills: Storytelling, Creativity, Education and Influence. How you tell the story is entirely up to you. Make us laugh. Make us think. Teach us something. Show us something we've never seen before.
There is ₦5,000,000 on the line. The question is simple:
Are you skillful?
How it works
A new challenge drops with every stage; from Stage 2 onward that is every Monday. You create it your way, publish it on your own social account, submit your entry and earn points.
- 1
Join
Register once with your social handles and get access to the Creator Pack: brand assets, product information, approved claims, hashtags and social handles.
- 2
Take the challenge
A new challenge drops with every stage; from Stage 2 onward that is every Monday. How you answer it is up to you: a thread, a reel, a skit, a carousel, an explainer, a street interview, an animation, or something we have not thought of yet.
- 3
Publish and submit
Publish your content on your own X, Instagram or TikTok account, then submit the link. Post it on more than one platform and it still counts as one entry, but earns more points.
- 4
Earn and climb
Every approved entry earns points, with more for multi-platform posts, standout content, engagement milestones, features, creator referrals and wildcards. Your points move you up the leaderboard, and weekly winners are announced every Sunday.
The 30-day journey
4 stages, one challenge each. Stage 1 is published; from Stage 2 onward, a new challenge drops on the Monday its stage opens.
Stage 1
16 – 24 September
The Discovery
Make Them Curious
Get people discovering Monica: The Money Story. Make someone who has never heard of Monica stop and ask what this is. Light, accessible, and built to travel.
- Creativity
- Storytelling
- Influence
Stage 2
28 September – 3 October
Revealed on the Monday it opens.
Stage 3
5 – 10 October
Revealed on the Monday it opens.
Stage 4
12 – 17 October
Revealed on the Monday it opens.
Resources
Hashtags, handles, templates and anything else the team shares during the campaign lands here, alongside the Creator Pack.
Showing all 0 resources.
Leaderboard
First standings: Sunday 27 September
The leaderboard moves as entries are approved. Weekly winners are announced on Sundays, and the Community Favourite vote opens on the winners page every Sunday. Winners and the vote
₦5,000,000, and how it splits
Win a week, or win the whole thing.
Weekly Pool (x4)
₦1,600,000
- Creator of the Week
- ₦300,000
- Community Favourite
- ₦100,000
A different creator each week. Nobody wins it twice.
Shortlisted by Blockfest. Winner decided by public vote.
Final leaderboard
₦3,400,000
- 1st
- ₦1,500,000
- 2nd
- ₦800,000
- 3rd
- ₦500,000
- 4th
- ₦300,000
- 5th
- ₦300,000
How points add up
One approved entry earns 100. Put the same piece on another platform and it is still one entry, worth 50 more each time.
100
1 platform
150
2 platforms
200
3 platforms
Bring in another creator with your referral link and you get 10 points when their first entry is approved. There is no cap on how many you bring in.
Other bonuses may be awarded for standout work, featured entries, engagement milestones and collaborations. The full breakdown is in the campaign rules.
Questions
Anything else is covered by the campaign rules.
Are you skillful?
30 days. 4 stages. ₦5,000,000 on the line. Register once and the first challenge is waiting.